About the name, what we do, how to find us....

The Facts: 

- Boolian is an alternative spelling - aka a misspelling - of Boolean.

- George Boole (1815 - 1864) was an English mathematician and philosopher, and inventor of Boolean algebra, which is the basis of all modern computer arithmetic. Boole is regarded as one of the founders of the field of computer science.

- Boolian search is a way of searching for web information that is based upon Boolean logic, where elements each contain only two possible values, such as "true" and "false", "yes" and "no", "on" and "off", or "1" and "0". In Search query strings, these values are represented by "+" ("and), "-"("and not") and "or" to suggest alternative keywords. Using Boolean search enables searchers to refine their search.

- For years before computers were invented, librarians used the Boolean system to search for books using their card system.

So why Boolian and not Boolean?

Well, for a start, there are quite a few computer, science and engineering-based businesses who have Boolean as their company name. And in any case, misspellings are very important in search, as any Search marketer will tell you!

Why was Boolian conceived?

If only there was an algorithm - or recipe - for success in digital marketing and communications.

If it were possible, Google would have undoubtedly invented one by now. Certainly much of digital marketing implementation can and has been automated through technology - Pay Per Click (PPC) Search being a prime example.

But digital communications is living, breathing and dynamic - ever evolving to respond to the ever changing behaviours of digital consumers. To be successful in digital marketing takes brains as well as brawn. Brands and businesses must think quickly, be innovative and continuously test and monitor in the digital space. If not, they will get left behind - by the competition as well as by consumers.

Boolian was founded to help brands and businesses to find the right recipe for success in digital. Formed by a team of digital consultants who have previously run their own digital businesses on the client and agency side, our consultants have worked with brands such as Procter & Gamble, the Central Office of Information (COI), BSkyB, BT, the AA and Direct Line. Each consultant has a minimum of ten years' in the digital marketing industry so individually our credentials and contacts are second to none.

We know how to develop successful digital media, marketing and communications strategies, what skills and technologies are required to deliver, and how to get a good return, both in terms of marketing investment but also in terms of business profit margins.

Clients and agencies need help to embrace the digital opportunity, to keep up with the competition, and to continually satisfy and grow their customer base via digital channels.

To find out what digital can do for your business, or how to maximise your digital marketing return, please contact us