Archive for February, 2009

Search and Content are the Romeo and Juliet of the Web!

Thursday, February 12th, 2009

Search is all about content. So, should content be all about search? Are the two destined to be together?! They certainly can’t co-exist without each other, and for one to lose the other might end in tragic consequences! The savvier search marketers are realising that if editorial content can be planned according ...

Is Google Maps a travel site? Discuss

Friday, February 6th, 2009

While flicking through Internet Retailing (not the most gripping of trade press reads, but it has some good retail stats-based case studies) I came across the article “Travel Remains Buoyant” which included a Hitwise-sourced table of the Top 15 UK Travel Sites, as ranked by share of visits. Google Maps ...

Tips for time poor bloggers

Thursday, February 5th, 2009

I think we digital marketers can all now agree that blogs are a really great marketing tool. Both in terms of building dialogue with audiences, encouraging interaction with the brand, and also as a way of getting people to come and visit your web proposition (whether this is a standalone ...

Can I keep my Karaoke resolution?

Monday, February 2nd, 2009

Bonnie gives it some wellyBeing a seasoned karaoke-goer, I have recently begun to tire of my (and of my friends’) repertoire. I can’t sing the same Blondie and Pink songs forever! So I made it one of my new year’s resolutions to create a new repertoire in 2008. I’m sticking with ...