Boolian Limited Search & Digital Marketing Consultancy

Women are more excitable and friendly, according to their exclamation marks!!!

Friday, May 1st, 2009

Being a lingo luvvie I was loving an article in the Guardian this week by Stuart Jeffries re. the use and abuse of the exclamation mark (! - !) in this digital communications age (http://www.guardian.co.uk/books/2009/apr/29/exclamation-mark-punctuation - which, by the way, is a great example of SEO best practice for URLs). ...

Posted in Semantic Web | No Comments »

Online Language Pathways lead to new consumer insight and a better way of planning Search and Content strategies

Wednesday, January 7th, 2009

Understanding how people use and respond to online language could be the key to improving online brand engagement, according to a new study from digital communications consultancy, CDA. (before we go any further, I have to fess up to being the author of this study!) The study formed the basis of CDA’s ...

Posted in Branding, Content Strategy, SEO, Semantic Web | No Comments »