Archive for the ‘SEO’ Category
Thursday, February 12th, 2009
Search is all about content. So, should content be all about search? Are the two destined to be together?!
They certainly can’t co-exist without each other, and for one to lose the other might end in tragic consequences!
The savvier search marketers are realising that if editorial content can be planned according ...
Posted in Content Strategy, PPC, SEO | No Comments »
Thursday, February 5th, 2009
I think we digital marketers can all now agree that blogs are a really great marketing tool. Both in terms of building dialogue with audiences, encouraging interaction with the brand, and also as a way of getting people to come and visit your web proposition (whether this is a standalone ...
Posted in SEO, Social Media, Uncategorized | No Comments »
Wednesday, January 7th, 2009
Understanding how people use and respond to online language could be the key to improving online brand engagement, according to a new study from digital communications consultancy, CDA.
(before we go any further, I have to fess up to being the author of this study!)
The study formed the basis of CDA’s ...
Posted in Branding, Content Strategy, SEO, Semantic Web | No Comments »
