Comments for Boolian Limited Search & Digital Marketing Consultancy http://www.boolian.co.uk/blog Search Engine & Digital Marketing, Research & Opinion - and Karaoke! Fri, 30 Jul 2010 18:58:34 +0000 http://wordpress.org/?v=2.7.1 hourly 1 Comment on Will video formats help small businesses find new customers online? by Enda Kelly http://www.boolian.co.uk/blog/will-video-formats-help-small-businesses-find-new-customers-online/comment-page-1#comment-20 Enda Kelly Tue, 09 Jun 2009 15:46:23 +0000 http://www.boolian.co.uk/blog/?p=121#comment-20 I searched for "golf trolley batteries" and went to the first site on Google natural listing. I must say, the problem with a business such as this is not SEO, it is not PPC and it is not even the product they sell......the site looks like a throwback from the early 90's. The usability is shockingly bad, the interfaces most definitely does not inspire confidence and the purchase process is unsecure. This site has given no though to its users requirements and how to match those with its products (and it should be easy for such a specific site). Online shoppers are not mugs, they have expectations and they go far beyond "just price". This website is the online equivalent to a dodgy salesman (or one that appears dodgy). While I admire Nick Brummitt optimism that he is can take on Google and give the little guy a voice against big bad Google, I do wonder how he thinks people will people find his site? Obviously the answer is Google (or maybe Bing...which is a name I love BTW)....I just hope he can afford the PPC :) I searched for “golf trolley batteries” and went to the first site on Google natural listing. I must say, the problem with a business such as this is not SEO, it is not PPC and it is not even the product they sell……the site looks like a throwback from the early 90’s. The usability is shockingly bad, the interfaces most definitely does not inspire confidence and the purchase process is unsecure. This site has given no though to its users requirements and how to match those with its products (and it should be easy for such a specific site). Online shoppers are not mugs, they have expectations and they go far beyond “just price”. This website is the online equivalent to a dodgy salesman (or one that appears dodgy).

While I admire Nick Brummitt optimism that he is can take on Google and give the little guy a voice against big bad Google, I do wonder how he thinks people will people find his site? Obviously the answer is Google (or maybe Bing…which is a name I love BTW)….I just hope he can afford the PPC :)

]]> Comment on You give Search a bad name! (Part 2) by Lisa Ditlefsen http://www.boolian.co.uk/blog/you-give-search-a-bad-name-part-2/comment-page-1#comment-8 Lisa Ditlefsen Wed, 25 Mar 2009 12:54:24 +0000 http://www.boolian.co.uk/blog/?p=95#comment-8 Yep it's entirely true, it's in fact the exact words. I just replied "I don't know a thing actually". Thick skin is a neccessaty in this industry I think, shame that its needed of course. Amanda is totally right, I'm still amazed how much macho behaviour it is in this industry, but not only limited to SEO peers. I once had an experience with a client where they insisted on talking to my male junior SEO (that had just started) throughout the meeting, even when I replied to the questions. Just plain weird, is it so hard to believe that a woman can be technical. Lol it's borderline funny. Saying this though I know alot of GREAT guys in the search industry, that treats me like an equal and don't doubt my capabilities just because I'm a woman. In fact these are the only people I bother talking to at industry events. If someone is rude and sexist I very very rarely change my mind about them, and karma, yes karma will bite them in the ass ;) Yep it’s entirely true, it’s in fact the exact words. I just replied “I don’t know a thing actually”. Thick skin is a neccessaty in this industry I think, shame that its needed of course.

Amanda is totally right, I’m still amazed how much macho behaviour it is in this industry, but not only limited to SEO peers. I once had an experience with a client where they insisted on talking to my male junior SEO (that had just started) throughout the meeting, even when I replied to the questions. Just plain weird, is it so hard to believe that a woman can be technical. Lol it’s borderline funny.

Saying this though I know alot of GREAT guys in the search industry, that treats me like an equal and don’t doubt my capabilities just because I’m a woman. In fact these are the only people I bother talking to at industry events. If someone is rude and sexist I very very rarely change my mind about them, and karma, yes karma will bite them in the ass ;)

]]> Comment on You give Search a bad name! (Part 2) by Lucie http://www.boolian.co.uk/blog/you-give-search-a-bad-name-part-2/comment-page-1#comment-7 Lucie Thu, 19 Mar 2009 19:32:31 +0000 http://www.boolian.co.uk/blog/?p=95#comment-7 “Ok so you have a high profile in the industry, and I have no doubt all the guys in this room want to sleep with you, but do you actually know anything about SEO?” //// You cannot be serious?! (can you?) Shocking. I do think women are often better at SEO: far more thorough and focused on 'quality'. It's all very well talking the talk, but that will only get you so far..... L “Ok so you have a high profile in the industry, and I have no doubt all the guys in this room want to sleep with you, but do you actually know anything about SEO?”

////
You cannot be serious?! (can you?)
Shocking.

I do think women are often better at SEO: far more thorough and focused on ‘quality’.
It’s all very well talking the talk, but that will only get you so far…..

L

]]>