Search and Content are the Romeo and Juliet of the Web!
Search is all about content. So, should content be all about search? Are the two destined to be together?!
They certainly can’t co-exist without each other, and for one to lose the other might end in tragic consequences!
The savvier search marketers are realising that if editorial content can be planned according to search demand (which keywords people are searching for) then this content will be far more relevant – and effective – in the eyes of the search engines as well as the end-users.
And this means that ‘Search Content’ can dramatically improve a website’s search engine visibility - both across paid and natural, as the criteria for performing well in both demand relevance of editorial content.
And THIS MEANS infinitely more traffic generated in a cost efficient way.
So let’s learn from those tragic young lovers from Verona - search and content strategies must never be kept apart!
(The logistics of planning search and content strategies together, across agency or in-house team silos is another chapter and verse all together. Watch this space for future thoughts and advice on this subject!)
