Tips for time poor bloggers
I think we digital marketers can all now agree that blogs are a really great marketing tool. Both in terms of building dialogue with audiences, encouraging interaction with the brand, and also as a way of getting people to come and visit your web proposition (whether this is a standalone blog or one attached to a primary domain website).
But what we digital marketers struggle with is finding the time to write the damn things! Digital = dynamic = busy, busy, busy! If you’re out selling and doing digital, you’re left with very little time aside to write about it!
So here are some thoughts I’ve had as to how to make blogging less painful:
1. Share the load – partner with other digital marketers and create a rota, under one shared brand or vision
2. Sign up for a blog syndicate or pool, and stream this aggregated content into your blog
3. Use Twitter! Everyone in digital media is, because it’s shorthand blogging!
4. Write succinctly, don’t wax lyrical (do as I say, not as I do!)
5. Keep them to a maximum half page of A4. Your readers are probably time poor too!
6. Pose as many questions to encourage responses – get your readers to do the writing via their comments
7. Don’t force it! If you’ve got writers block, stop! Wait for some inspiration to come along. Otherwise the end result will be long winded and booooooooooooring! Remember: it’s about quality not quantity.
Hopefully these are good tips – let me know if you’ve got any more, because I simply don’t have the time!
Tags: blogging, Social Media
