Researching about the digital consumer's behaviour

At Boolian we are passionate about learning more about digital consumer behaviour, so that we can adapt, evolve and enhance our clients' digital communications and search planning strategies. We always have a bee in our bonnets about something!

Published research:

Boolian's founder, Amanda Davie, recently collaborated with a digital communications consultancy called CDA on a study called "Online Language Pathways: understanding how brands need to communicate with their customers online".

This study looks at the importance of understanding consumer language online - what intentions lie behind it, how consumers articulate their information needs when they search, and how they respond to language used by brands on websites.

In the first study of its kind, CDA demonstrates how language is the currency connecting consumers and brands online. Critically, it delivers new insights for brands looking to understand how to use and evolve language strategically to target and engage customers online.

To download the white paper, please visit the CDA website

Or read a summary of the key findings and recommendations for brands

Forthcoming research:

How do brands measure customer engagement?

We know broadly what customer engagement is (and what it is according to other trusted sources e.g. http://en.wikipedia.org/wiki/Customer_engagement) and how it can manifest itself. But how does a brand measure the true value (transactional or otherwise) of customer engagement?

How do brands measure the effectiveness of content?

Everyone in digital is talking about content: "content is king", "content is the new currency", "user-generated content vs. branded content". But what is the true measure and value of effective or useful content for brands and businesses? And how do we go about measuring it?

Everyone's talking about the semantic web!

But what does it mean for consumers and brands? And isn't that the whole point of semantics, that it can mean different things for different people? How do we prepare our brands and businesses for Web 3.0? What do we already know about online semantics and semantic search that may provide a platform for future learning? And as marketers, how will we be able to target consumers more accurately using semantic or language targeting moving forwards?

Are you thinking about these topics too?

We are always looking for companies or individuals with whom to discuss and develop new ideas and thoughts.

Please tell us what you're currently thinking about, by visiting and commenting on the Boolian blog